New GlobalWelsh partnership with Tiny Rebel
GlobalWelsh has announced a new collaboration with one of Wales’ hottest global consumer brands, in a bid to promote Wales’ global community and overseas influence.
Following a dinner for business leaders hosted by GlobalWelsh at the Principality Stadium in February, Tiny Rebel’s Brad Cummings was inspired by the ambition and plans of the GlobalWelsh mission, vowing to play a role raising the profile of Wales and its global community on his products.
From this month, the GlobalWelsh logo will be seen on thousands of the brewery’s iconic products, with more than 100,000 cans of their canned beers bearing the GlobalWelsh emblem shipped around the UK this week alone.
The products carrying the logo include Cwtch, Clwb Tropicana, Cali, Stay Puft, Frambuzi and Dutty and will be available to buy around the UK in all good independent outlets. The partners are now encouraging far-flung fans of the product to share selfies and snaps of the cans wherever they are in the world, using the hashtag #GlobalWelshRebel
Promoting Wales around the world
Since the formation of the business, Tiny Rebel CEO and Co-founder Brad Cummings is fast becoming a confident voice and ambassador for entrepreneurship within Wales and the UK. The brand has so far won ‘Champion Beer of Britain’ - the youngest brewery and first from Wales to do so and has expanded its estate to include three bars in South East Wales and a visitor’s centre at the site of their Newport brewery. As well as becoming a role model for young entrepreneurs, Brad is also aiming to challenge conventions within the craft beer movement and industry, helping to modernise its stuffy image and broaden its appeal.
Tiny Rebel products are now exported to more than 35 countries including Denmark, Australia, France, Japan and now the USA.
Founder Walter May said:
“Teaming up with Tiny Rebel fits with our focus on global community building and showcasing the best that Wales has to offer. Tiny Rebel shares our ambitions for a more vibrant, outward-looking Wales. They and GlobalWelsh aspire to be an authentic and distinctive brand, which is what Wales also needs to be.”
Bradley Cummings added:
“Wales is more than just countryside and calmness, it's the birthplace of some truly amazing and inspiring people. As keen exporters, we're always discovering close communities of Welsh people all over the world and GlobalWelsh is the perfect platform to help Wales's growing diaspora prosper.”